A bold identity with bite for emerging sportswear.A bold identity with bite for emerging sportswear.
Tiger
✶
Details
Brand Strategy
A strategic shift: Train Loud.A strategic shift: Train Loud.
A strategic shift: Train Loud.A strategic shift: Train Loud.
Tiger Athletics needed to compete with legacy sportswear giants on intensity, not budget. We positioned the brand around raw, unfiltered effort — training as it actually looks, not as it's usually marketed.
(WHAT WE DID)
Vision, mission & values
Athlete personas
Positioning statement
Brand promise
Big idea
“
The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.
The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.
Marcus Bell
Co-founder, Tiger Athletics
Verbal Identity
A voice that trains as hard as the athletes.A voice that trains as hard as the athletes.
A voice that trains as hard as the athletes.A voice that trains as hard as the athletes.
Tiger's voice is Intense, Direct, and Unapologetic — short, propulsive copy built to move at the same pace as the gear it describes.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
High-contrast, built to move.High-contrast, built to move.
High-contrast, built to move.High-contrast, built to move.
The identity uses a stark, high-contrast palette and a sharp angular mark designed to stay legible in motion — on a jersey, a court, or a phone screen mid-scroll.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Apparel system
Brand guidelines
Art Direction
Sweat is part of the shot.Sweat is part of the shot.
Sweat is part of the shot.Sweat is part of the shot.
Art direction embraces motion blur, hard shadow, and real exertion over posed athleticism, capturing effort as the brand's core visual proof point.
(WHAT WE DID)
Photography
Motion
3D Renders
keep scrolling for the next project
Lumi
✶
A bold identity with bite for emerging sportswear.A bold identity with bite for emerging sportswear.
Tiger
✶
Details
Brand Strategy
A strategic shift: Train Loud.A strategic shift: Train Loud.
Tiger Athletics needed to compete with legacy sportswear giants on intensity, not budget. We positioned the brand around raw, unfiltered effort — training as it actually looks, not as it's usually marketed.
(WHAT WE DID)
Vision, mission & values
Athlete personas
Positioning statement
Brand promise
Big idea
“
The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.The brand shows up with the same intensity as our gear — hrse understood the assignment instantly.
Marcus Bell
Co-founder, Tiger Athletics
Verbal Identity
A voice that trains as hard as the athletes.A voice that trains as hard as the athletes.
Tiger's voice is Intense, Direct, and Unapologetic — short, propulsive copy built to move at the same pace as the gear it describes.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
High-contrast, built to move.High-contrast, built to move.
The identity uses a stark, high-contrast palette and a sharp angular mark designed to stay legible in motion — on a jersey, a court, or a phone screen mid-scroll.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Apparel system
Brand guidelines
Art Direction
Sweat is part of the shot.Sweat is part of the shot.
Art direction embraces motion blur, hard shadow, and real exertion over posed athleticism, capturing effort as the brand's core visual proof point.
(WHAT WE DID)
Photography
Motion
3D Renders
keep scrolling for the next project
Lumi
✶