Playful identity for a nostalgic ice cream maker.Playful identity for a nostalgic ice cream maker.
ICE CREAM
✶
Details
Brand Strategy
A strategic shift: Make Every Scoop a Memory.A strategic shift: Make Every Scoop a Memory.
A strategic shift: Make Every Scoop a Memory.A strategic shift: Make Every Scoop a Memory.
Ice cream is an impulse category crowded with sameness. Ice Cream Co. needed permission to be loud. We anchored the brand in nostalgia and play, framing every tub as a small trigger for joy — turning a commodity dessert into a collectible moment.
(WHAT WE DID)
Vision, mission & values
Audience personas
Positioning statement
Brand promise
Big idea
“
hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.
hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.
Marc Lind
Founder, Ice Cream Co.
Verbal Identity
A voice as playful as the packaging.A voice as playful as the packaging.
A voice as playful as the packaging.A voice as playful as the packaging.
We gave Ice Cream Co. a voice that's part carnival barker, part childhood best friend — cheeky, warm, and never precious about dessert. Copy leans into puns and nostalgia to keep the brand feeling handmade at any scale.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
Pattern, color, and a wink on every lid.Pattern, color, and a wink on every lid.
Pattern, color, and a wink on every lid.Pattern, color, and a wink on every lid.
The identity is built on saturated color-blocking and a hand-drawn mark system that mimics a scoop in motion. Packaging doubles as a canvas, with rotating patterns that keep the shelf feeling like a party.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Packaging system
Brand guidelines
Art Direction
Sticky, sunlit, and a little bit messy.Sticky, sunlit, and a little bit messy.
Sticky, sunlit, and a little bit messy.Sticky, sunlit, and a little bit messy.
Photography favors candid, sun-drenched moments over studio polish — drips, melts, and genuine smiles. It's art direction that celebrates ice cream as an experience, not just a product shot.
(WHAT WE DID)
Photography
Product Styling
Motion
keep scrolling for the next project
OMG
✶
Playful identity for a nostalgic ice cream maker.Playful identity for a nostalgic ice cream maker.
ICE CREAM
✶
Details
Brand Strategy
A strategic shift: Make Every Scoop a Memory.A strategic shift: Make Every Scoop a Memory.
Ice cream is an impulse category crowded with sameness. Ice Cream Co. needed permission to be loud. We anchored the brand in nostalgia and play, framing every tub as a small trigger for joy — turning a commodity dessert into a collectible moment.
(WHAT WE DID)
Vision, mission & values
Audience personas
Positioning statement
Brand promise
Big idea
“
hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.hrse gave our ice cream a personality as bold as the flavors — every scoop now looks as good as it tastes.
Marc Lind
Founder, Ice Cream Co.
Verbal Identity
A voice as playful as the packaging.A voice as playful as the packaging.
We gave Ice Cream Co. a voice that's part carnival barker, part childhood best friend — cheeky, warm, and never precious about dessert. Copy leans into puns and nostalgia to keep the brand feeling handmade at any scale.
(WHAT WE DID)
Voice persona
Voice pillars
Elevator pitch
Value propositions
Message library
Visual Identity
Pattern, color, and a wink on every lid.Pattern, color, and a wink on every lid.
The identity is built on saturated color-blocking and a hand-drawn mark system that mimics a scoop in motion. Packaging doubles as a canvas, with rotating patterns that keep the shelf feeling like a party.
(WHAT WE DID)
Creative brief
Logo system
Color/type
Packaging system
Brand guidelines
Art Direction
Sticky, sunlit, and a little bit messy.Sticky, sunlit, and a little bit messy.
Photography favors candid, sun-drenched moments over studio polish — drips, melts, and genuine smiles. It's art direction that celebrates ice cream as an experience, not just a product shot.
(WHAT WE DID)
Photography
Product Styling
Motion
keep scrolling for the next project
OMG
✶